Story
Create your own bike – The design team at Scatto Italiano.
Scatto Italiano is our life project. It’s our ideas, combined with the craftsmanship of our artisans, that enable us to create the perfect project every time. This magic has been happening since 2013 because we are fueled by a boundless passion for two wheels, and because our artisans are a true second family to us. Create your own bike, innovate tradition with us, and shape your story.
“Our talent is to know how to dream and to communicate values through our collections.”
VALUE: CARE.
1.
We believe in the value of care that our craftsmen put in place when they carry out the idea we submit to them. We believe in the care we put into all our projects: from the idea to when everything is in place as in a creative puzzle: then there is the project, the product. For us, taking care means having respect and seeking a new humanism, in a world where everything is quickly enjoyed.
VALUE: DIFFERENCE.
2.
We believe in the value of Beauty as a means of telling another value to which we care a lot: Difference. The uniqueness that lies behind tailor-made projects, the uniqueness of the manual work of the people who carry out all our products by hand, the uniqueness of the ideas behind each single product, allows us to be proud spokespersons for the concept of Difference. For us it is a value to always praise, and especially today, in a world where this value is often trampled.
VALUE: MEMORY.
3.
The importance of Memory. We grew up in three small towns in Puglia, breathing the craftsmanship of the village shops. Pietro’s grandfather had a carpentry and his childhood memories are those of shavings, the sweet smell of wood. The games are those self-produced with nails and hammer, like those that Giuseppe’s father, an engineer and painter, built with him in the small workshop set up at home. Lucrezia’s memories are those related to her mother’s knitting workshop, the noise of weaving machines, the chaos created by threads and pins scattered everywhere. With her, she invented and sewed clothes for his dolls. With our projects, we want to take you back to when we were kids and instill you the respect we have for art of know-how, with which we have grown. We want to infuse the strength of ingenuity that our parents and grandparents had in doing so much with so little.
VALUE: TIME.
4.
We respect the Time. And that’s why it’s one of our core values. There is no quicker way to produce our frames by hand, there is no quicker way to paint them using layer-by-layer painting masks, strictly by hand. Taking care means taking the necessary time to respect what you are doing. With our products we want to create this kind of reflections, emotions, we want to communicate the importance of spending time in an era where everything is designed to save time anyway.
1 ______ THE LOVE FOR ITALY.
The bike passion.
We are three designers in love with the core of Italy, made up of small family-run artisan companies, those realities that created Italy day by day, putting extraordinary care and love into their work.
Driven by the desire to give a new voice to the Made in Italy, “made as it once was”, and moved by a common passion for the bicycle world, in 2013 we founded Scatto Italiano, a dream of life.
2 _________ A SPECIAL JOURNEY.
Create your own bike with the finest artisans.
The world manufacturing cycling history has its roots in our country, so we have traveled far and wide looking for our family of artisans. And we keep doing it for every new project. Every idea is born in our minds, then on paper, and only later with 3D models and renderings. We always make prototypes because it is essential for us to dimension the idea under our fingers and create our perfect design. We go to our craftsmen with all this and with them we give life to the magic of the final project.
Antonio, frame maker. Forty years of experience, third generation.
Luigi, frame maker. Forty years of experience.
THE BEAUTY OF MANUAL WORK.
Antonio, Luigi, Giovanni, Elena, Cristian, Silvano, Massimo, Nicola… we chose them for their history, for their manual skills trained since they were children. In their workshops, in their laboratories you can breathe the smell of wood shavings and paints. Their hands are beautiful to look at because every sign, every imperfection speaks of the magic of know-how, handed down from generation to generation.
Giovanni, wood craftsman. Seventy years of experience, second generation.
More than 600 years of history. It is the total if we calculate the experience of the generations behind our products. Love and passion for our work is what unites us with our artisans. Our obsession with details is what makes us get the perfect project every time we face a new challenge. For us, each project must be pure materialization of our original design and our way of making things, by hand, taking care of them.
Elena, painter. Twenty years of experience, second generation.
THE USE OF HIGH PRECISION MACHINERY.
We are three designers and for this reason we know very well the importance of the possibilities that the use of high precision machinery can give. In the products we make, digital manufacturing solutions often coexist with those deriving from the most rooted tradition. Working with the use of pantographs, lasers, numerical control machines, 3D printers are mixed by hand processing of steel, wood, leather, manual application of painting masks. It’s what we like to do the most: keep the tradition innovating.
Cristian, painter. Thirty years of experience, second generation.
Silvano, engraver. Forty years of experience.
There are no limits to what we can achieve. It is what animates us every day. There is never a challenge equal to the other, never a project equal to the other. Love for our profession is what we put into everything we design. The ultimate goal is to bring you to the moment when all this mix of memories, ideas and intuitions comes to life in our mind, and the emotion is incredible. It’s like composing a symphony, everything takes hold and finds its perfect place, incredibly, as if it were all already written.
3 _________ FROM 2013 TO TODAY:
PASSION AND DEDICATION.
Coincidences and connections.
Connections: Pietro and Giuseppe have been friends since high school and both decide to study industrial design at the Polytechnic of Bari. Coincidences: after graduation they both find themselves working in Milan and in their free time they decide to develop a common passion for the world of cycling, designing bike handlebars and shortly afterwards the first line of Scatto Italiano bikes. Coincidences: Lucrezia contacts Pietro, with whom she had a post-graduate degree at the Polytechnic of Milan, to involve him in a project on hydroponic cultivation in the metropolis. Connections: Pietro, knowing Lucrezia’s skills in the textile field, asks her to design a bike bag in view of the official debut on the market in 2014. It is with this alternation of coincidences and connections that Scatto Italiano was born.
Handlebar
Scatto Italiano was born with the creation of handcrafted handlebars, from which the idea took shape to produce frames that share the same quality and Italian-made craftsmanship. This responds to a design need and the desire to enhance artisanal products in the world of bicycles. A return to the origins, where every detail tells a story of passion and mastery.
Configurator
From the very beginning, the concept of diversity has been a key value. Through an online configurator, users could explore their own taste and idea of beauty by choosing from over 200,000 combinations, all handcrafted using the finest components available on the market. An approach driven by four fundamental values: diversity, care, time and memory.
2014Clutch Bag
The Clutch Bag was born from a simple idea: to create a fashion accessory connected to the bike frame, but not bound to it. The goal was a spacious bag, easy to attach and detach, designed to make the most of the frame’s internal space. The answer to these needs came with a magnetic fastening system, which was later patented
2015The One
Right from the start, it became clear that the Configurator served as a true aesthetic game, an initial approach to the concept of customization. This became evident when the phone started ringing and customers expressed their desire to fully rely on the design team to create the bike of their dreams. This is how the service The One was born.
2016La Dolce Vita
The La Dolce Vita line was created to celebrate the beauty and lightness of the years of the Italian economic boom, offering a classic and relaxed riding style. It is a tribute to those who watched the Giro d’Italia from home, and a manifesto of the values that inspire Scatto Italiano’s work every day.
2019Grand Tour
The Grant Tour line was born as an evolution of La Dolce Vita, with the goal of creating a more unique and high-performing bicycle, ready to take on any journey, even the longest. Inspired by the classic trips the English made to Italy in the 1980s, the Grant Tour '86, '87 and '88 bicycles celebrate the beauty and culture of our country, telling a story of exploration and timeless charm.
20254 _________ WHEREVER YOU ARE
There are no obstacles that we don’t overcome.
The Web plays a leading role in the history of Scatto Italiano, it is thanks to the web that we have never set geographical limits. We commit ourselves every day to make this clear to anyone who comes across Scatto Italiano, because in all these years of activity we have understood that it is possible to send our heart, our passion and our values to the other side of the world, whether it be to send a product or to manage a customized project. No matter where you are, we will reach you anywhere.
Come visit! Discover our Atelier.
In our Atelier in Via Gian Francesco Pizzi in Milan we will show you our collectible The One, our “Grand Tour” and all our products. We will take care of you, listen to your desires, your habits, your tastes and we will share our know-how to satisfy your every request.
