From Ralph Lauren Mag, 26.02.2016

 

Ralph Lauren Mag print and online magazine that Ralph Lauren distributes to its many customers around the world; it makes use of important international journalists to narrate production realities which in terms of quality and values are similar to the Ralph Lauren brand.

Below is an excerpt from the article edited by David Plaisant:

“Scatto Italiano is breathing new life into Italy’s bicycle industry – by bringing back time – honored techniques.

Ralph Lauren’s Spring 2016 Purple Label campaign is rich in old-world Italian imagery, but nothing gets at the heart of la dolce vita like the picture of Andrew Lauren, in an impeccably tailored brown pinstriped suit, riding a bicycle through Milan. Its frame is painted a deep shade of sapphire, with rich cream-colored accents, and its handlebars appear to be hewn not from steel or titanium, but from a single, elegantly curved piece of walnut. For designers Giuseppe Gurrado, Pietro Nicola Coletta and Lucrezia Pascale, the bike is more than a prop. It’s their attempt to resurrect an Italian national tradition.